Advertising

This will be a brief introduction to my life line and what I love best. I wont dwell much on the details of the definition because there are forums where this is already done and it will be more like a repetition. So to the laymen who are not inclined to marketing as profession this is the best way I can describe advertising

"it is a form of communication for marketing and used to encourage, persuade, or manipulate an audience  to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. The main aim is to have desirable results after the activity"

Advertising has in the past limited to consumer goods but over the period it has evolved to other sectors. These would be Services, politics, etc. 

There are aspects which are looked when developing an advertisement, again this is not a class so I will make my points as brief as possible. To my understanding I will say these are the goals of advertising:

•  Informative - inform the targeted consumer about the product in question, the pricing the location of this product.
• Persuasive - to some level it will still some roles of informative. it should be able to answer the why? The aspect of differentiation with the competition 
• Constructive - this too plays a role of being informative and can also be persuasive. (How) does the product (re)define the competition, consumer or the society?

With these 3 goals in mind an advertisement can and will achieve its desired results.

I am a Scientist, and my Science is Marketing. I have taken Marketing to different level, from the normal business practice. I will give my individual views towards advertisements in the country. Being a marketer views of other consumers towards an advert is key. I am not paid to make statements, i may give negative feedback from the science and mechanics of Marketing. so its not hate but feedback.

Being that I do this for the love of Marketing and its for free, i don't walk with bodyguards so don't rough me up when you meet me at the club because i gave a honest feedback towards an advert either on the billboards, TV or Radio.

Cheers

George

The Marketing Scientist.